Web Development Case Studies

Clients Reveal their Success Secrets

As you might imagine, most organizations are reluctant to share publicly the strategies and tactics that have given them an edge over their competitors online. So it is a testament to our clients’ generosity and commitment to partnership that they have graciously granted us permission to publish this inside view of their SEO, e-marketing and web development initiatives.

Below you will find a selection of case studies from some of these valued clients.

Web Site Design Spotlight: Live, On-the-spot Critique of Retailers’ Sites

Internet Retailer 2008 — Chicago, IL

June 11th, 2008

Panelist: Stephan Spencer

A team of long time e-commerce experts will provide live reviews and makeovers for sites from the audience members. Retailers in the audience will be asked to bring search marketing, user experience, e-commerce strategy and other design questions to this session where experts will view the sites in question and provide answers to fix what ails their web sites. Audience members who volunteer their sites for critique will receive a $25 Starbucks gift card.

Panelists:
Lauren Freedman, President, the e-tailing group
Stephan Spencer, President, Netconcepts
Amy Africa, President, Eight by Eight

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If Website Is Broke, Don’t Go Broke Fixing It

November 28th, 2007

by Jeff Muendel

Originally published in Practical eCommerce

Jeff Muendel writes in this article featured on Practical eCommerce:

Traffic down? Conversions starting to wane? It could be any number of SEO issues. Finding free online tools to hone search optimization for an ecommerce site can be tough. There are a lot of them out there, often promotional in nature, and they offer varying degrees of features and reliability. Some spit out data that is simply erroneous and applying this sort of information to website design can be useless at best and deadly, in Internet terms, of course, at worst.

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Case Study: Cabela’s.com

June 27th, 2007

Cabela's Logo

  • GravityStream empowers Cabela’s marketing team with control over the natural search channel.
  • GravityStream shattered indexation goals by 45%. This lead to 200% more traffic and 50% more sales.
  • Cabela’s brand is well positioned in over 200,000 long-tail search markets, with over 40,000 pages driving traffic.
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Case Study: HSN.com

June 25th, 2007

HSN.com logo

  • 1200% increase in Google indexation
  • Over 25% of unique pages yielding site traffic
  • Non-branded search sales increase of 150% over Q4
  • Over 20% of all unique pages yielding unbranded natural search traffic
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Case Study: Northern Tool

June 20th, 2007

Northern Tool logo

  • Six-figure sales in the first month
  • 14,000 product pages indexed
  • 80% of orders new to file
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Case Study: REI

June 15th, 2007

REI logo

  • 200% gain from overall natural search sales
  • More than a 250% gain in “non-branded” keyword natural search sales
  • Achieved full indexing in Google
  • Measurable natural search traffic and natural search sales increase
  • Website visibility increased by 1000%.
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Case Study: figleaves.com

June 11th, 2007

figleaves.com logo

  • 40% increase in natural search traffic
  • Page 1 Google Rankings for their 3 most important keywords
  • Indexation has risen over 15% across Google, Yahoo, and MSN
  • More than doubled number of back-links
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Case Study: House Of Travel

June 10th, 2007

House Of Travel logo

  • A 6 fold increase in website sales generated as a result of online advertising over the same period
  • A near doubling of overall return on investment in online advertising, from 6.7:1 in mid-2005 to an average of 12.2:1 in early 2006
  • On 6 April 2006, the House of Travel website was named one of New Zealand’s top websites in the NetGuide People’s choice Web Awards, with www.houseoftravel.co.nz being awarded the 2006 title of “Best Travel Site”
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Case Study: PoolDawg.com

June 8th, 2007

PoolDawg Logo

  • Conversion rate increase of 27%
  • 300 % increase in search engine traffic
  • 15 % increase in average order value (AOV)
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